Privacy Policy

Mixmetric Ltd trading as Design Metric (“we”, “our”, “us”) is committed to protecting your privacy and personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Company Name: Mixmetric Ltd t/a Design Metric
Company Registration No: 14210352
Registered Office: 3 Barton Clough, Billinge, Wigan, Lancashire, WN5 7NT, United Kingdom
Office / Showroom: Central Tech, 31 Russell St, Liverpool, L3 5LJ, United Kingdom
Email: info@designmetric.co.uk
Phone: 0151 792 6163

2. Introduction

This Privacy Policy explains how we collect, store, use and share your personal data when you visit our website, contact us, or use our services. It also sets out your rights under data protection law and how to exercise them.

3. Information We Collect

  • Identity Data: first name, last name, job title.
  • Contact Data: email address, phone number, company details, postal address.
  • Technical Data: IP address, browser type and version, device information, location, cookies and analytics data.
  • Usage Data: how you use our website and services, including interactions with forms, downloads, or calculators.

4. How We Use Your Information

We use your personal data for the following purposes:

  • To provide and improve our services
  • To communicate with you, including responding to enquiries
  • To send you relevant marketing and design insights (only if you’ve opted in)
  • To comply with legal obligations and protect our rights

5. Legal Bases for Processing

We process personal data on the following legal bases:

  • Contract: to deliver our services to you
  • Consent: where you have actively agreed to marketing communications
  • Legal obligation: where required by law
  • Legitimate interests: for business operations, security, and service improvement

6. Sharing Your Information

We do not sell or trade personal data. We may share data with trusted service providers who help us operate our business (e.g. cloud hosting, email, analytics), and only when necessary. All third parties are required to keep your information secure and use it only in accordance with our instructions.

7. Data Retention

We only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

8. Your Data Protection Rights

Under data protection law, you have the following rights:

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure (in certain circumstances)
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time (where applicable)

To exercise any of these rights, please contact us at info@designmetric.co.uk.

9. Cookies & Analytics

Our website uses cookies and analytics tools to improve your browsing experience and measure performance. You can control cookie preferences through your browser settings.

10. Data Security

We use secure servers and SSL encryption to protect your personal data. Access is restricted to authorised personnel only.

11. How to Complain

If you are unhappy with how we use your data, please contact us first so we can resolve the issue. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/.

12. Policy Updates

We may update this Privacy Policy from time to time. The version published on this page is the most current. Last updated: September 2025.